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There is no security: Helen Keller, St. Augustine, and Woody Allen

Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure, or nothing.
— Helen Keller

The concept of “security” in business — and in life, as Helen Keller observes — is a Chimera.

You can start with the fact that we are mortal, and that our existence is both tenuous and brief. As a great philosopher once said, “ain’t none of us getting out of here alive.”

So the very idea of trying to create a safe haven is absurd on the face of it.

“The things of this world go where they were always going, so that they shall not be. And in their passing they shred the soul with sick desires because the soul longs to rest secure among the things it loves. But in these things there is no resting place. They do not stay, they go.” — St. Augustine, Confessions.

If you’re an entrepreneur, a business owner, the concept of security is both useful and useless. Twenty years ago when I left a very good job at a very good salary to start my own business, I sometimes was asked the reason. “Security,” I would reply. Since most people associate “security” with a “job” a lot of people found this answer confusing. But I knew that if I had a “job” I could be fired at any time for any reason. If I built a business with lots of clients/customers, they could fire me, too, but it was very unlikely that they would all fire me, at once. Thus, owning my own business was more “secure” to me than working for someone else, no matter how great the job.

Now, I am asked by new clients “How long ‘til I feel secure? When will I be able to relax and know I have it made?” And I usually answer, “Never.”

Success is never permanent. You have to get up the next morning and do it again. And really, you should relax. The universe is expanding and everything is going to explode anyway.