If you haven't read my previous blog post, you should scroll down and do so, or you won't understand this one. When last we left the search engine saga, KDunn & Associates was attempting to benefit from my reputation by planting paid advertising for the search term "Mark Merenda." When you did a Google search for Mark Merenda, there was a paid listing right above the search results — a "sponsored link" for my competitor KDunn & Associates, with the headline "Want More Clients?". OK, that was annoying. Then when you clicked on their ad, it took you to a landing page that contained the language "You searched for Mark Merenda and you found it." That was a little more than annoying. This competing firm was using my name in their marketing. Then today, I searched my name again. Here is the result (click on image to enlarge):
Now "annoying" is beginning to seem inadequate, as the headline on the ad no longer reads "Want More Clients?" but now says "Mark Merenda — How to Grow Your Practice/KDunnMarketing.com." So, a competitor is using my name in its commercial advertising on the Internet.