Some years ago, I was talking to one of my clients about marketing her estate planning law practice. "We run all these ads about taxes," she said, "but when people come into my office, that's not what they talk about." When I inquired what they did talk about, she replied, "They talk about their drunken son-in-law whom they don't trust." That comment inspired me to do a series of ads on the theme of "Reasons To Do An Estate Plan" — an example of which you can see here (click to enlarge).
A recent article in Time magazine, entitled "I Can't Take It With Me", by a young married man named Joel Stein, reminded me of my own ads, and made me laugh, but it also contains more than a little truth.