But I digress, and I haven't even started yet. I have written in the past about the Yellow Pages as an incredibly expensive and inefficient advertising vehicle for attorneys, and an outmoded communication vehicle, not to mention an environmental faux pas.
And yet, within the past week or so, we have taken delivery in my office of three Yellow Books, two Verizon phone directories, six from Embarq, and one slightly smaller one from Ogden Publications (EZtoUseBlueBook.com) complete with a magnet stuck to the cover and a little logo with a green leaf and the text "Eco-Friendly Size."
If you're still with me, that's 12 directories for one office. My building has a dozen or so offices in it. Many of them are closed for the holidays, and so I can see, outside each door in the hallway, a stack of telephone directories.
I talked to one of my clients about it. He has ads in the yellow pages of two different phone directories, and hates it. Says he doesn't get anything like his money's worth from the ads, and that he's much rather use that money on other marketing methods. So why doesn't he? "I'm not sure," he says. "I guess I'm afraid not to be in there, when all the other lawyers are. One day soon the phone directories will die and I, for one, will be happy not to have to pay them any longer."