If you are a member of the Baby Boom generation, as I am, you are probably more than a little shocked to see ads on TV about your impending retirement, usually to the tune of The Who singing "My G-g-g-generation." I can always tell to whom they are trying to sell a car, for instance, by what music is used in the commercial. If it’s the Black Eyed Peas singing "Let’s Get It Started," then they’re trying to sell a Ford Focus to today’s under-30s. If it’s Ben E. King singing "Stand By Me" then they’re trying to sell people my age a Mercedes. I must admit nothing quite prepared me for the Fidelity ad I saw on TV a few days ago. This is what the ad said, and I am not kidding: "Moving your 401K to Fidelity is groovy. You dig?" In another 25 years, when dementia has been renamed "Purple Haze," I am expecting to see ads that say: "House Of The Rising Sun Nursing Home is far out!" And to underline the lack of choices in long term care, the Rolling Stones singing "You Can’t Always Get What You Want."
I figured with all the holiday hoopla, stressed-out lawyers might need a laugh. This one comes courtesy of Alexander Simpson, who practices corporate and transactional law in NYC. He posted on the Solomarketing listserv, of which I am a member. Enjoy!