On Friday, I will be giving a presentation at the Southern California Institute on "Using the Internet To Market Your Law Practice." In conjunction with the presentation, I have written a 28-page white paper with the same title. Although it was written specifically for attorneys, it applies to any professional services practice. The white paper is current now, but given the speed at which things change in the digital world, I am sure it will have to be updated, if not completely re-written, in six months. If you would like a copy, please email me, [email protected], and I will send you a pdf.
I know from my own experience that being able to do something for my clients is only half the equation. The other half is how fast I can do it. No matter how well we train our clients, no matter how well we teach them how to work with us, it seems that something around 10 percent of our tasks are on a "need it today basis. Here’s a good post by Patrick Lamb, pointing out that when it comes to attorney’s client service "speed counts." If you want your firm to be known for outstanding client service — and you should — returning phone calls and emails the next day isn’t going to do it.
Many of you have enjoyed along with me the blog of Opinionista, the anonymous female associate at a Manhattan law firm. Well, she is anonymous no longer, and you can discover her secret identity here. And thanks to fellow blogger Diedre Wachbrit for the link.
Good overview of the Medicaid mess by Liz Pulliam Weston at MSN.com. The article quotes NAELA past president Vincent Russo, whose views also appeared here on the SmartBlog a month ago. Elder Law attorney (and founder of ElderLawAnswers.com) Harry Margolis will appear on the Feb. 17 Smart Marketing client conference call to discuss "The Future of Medicaid Planning Under the Deficit Reduction Act of 2005."
Anyone associated with publishing or printing is aware of what a maddening process proofreading is. Ten qualified people review a project and all, including the client for whom the work is being done, sign off on it. Then the second it is printed, the typo leaps off the page at you. One of the reasons is the ability, or tendency, of the mind’s eye to self-correct incorrect spellings, so that you "see" them as correct. Case in point: The pheonmneal pweor of the hmuan minid. Accodrnig to a rsceearch taem at Cmabrigde Uinvervtisy, it deosn"t mttaer in waht oredr the ltteers in a wrod are; the olny imrmoatnt tihgn is taht the frist and lsat ltteers be in the rghit pclaes. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Such a cdonition is cllaed typoglycernia. Amzanig, huh? Yaeh, and yuo awlyas thought slpeling was so ipmoratnt, dndit yuo?
I recently was directed to a website that contained endless variations on the "Why did the chicken cross the road?" joke. The premise is, how would (fill in the blank) answer the chicken/road question. Examples:
Plato: For the greater good. Karl Marx: It was a historical inevitability.
Here is my favorite. The chicken question as answered by an Arthur Andersen consultant:
Deregulation of the chicken’s side of the road was threatening its dominant market position. The chicken was faced with significant challenges to create and develop the competencies required for the newly competitive market. Andersen Consulting, in a partnering relationship with the client, helped the chicken by rethinking its physical distribution strategy and implementation processes. Using the Poultry Integration Model (PIM), Andersen helped the chicken use its skills, methodologies, knowledge, capital and experiences to align the chicken’s people, processes and technology in support of its overall strategy within a Program Management framework. Andersen Consulting convened a diverse cross spectrum of road analysts and best chickens along with Anderson consultants with deep skills in the transportation industry to engage in a two-day itinerary of meetings in order to leverage their personal knowledge capital, both tacit and explicit, and to enable them to synergize with each other in order to achieve the implicit goals of delivering and successfully architecting and implementing an enterprise-wide value frame work across the continuum of poultry cross-median processes. The meeting was held in a park-like setting, enabling and creating a impactful environment which was strategically based, industry-focused, and built upon a consistent, clear,and unified market message and aligned with the chicken’s mission, vision and core values. This was conducive towards the creation of a total business integration solution. Andersen Consulting helped the chicken change to become more successful.
Smart Marketing client Jan Copley of Pasadena, California paid a visit to our offices and used the occasion to try out Mark Merenda’s desk and headset while doing a little work between meetings. We offered her a job, but she seemed to think running her own law practice was a better deal.