I turn on the TV, or open the newspapers and all I see are ads for "events." It’s the Mercedes-Benz Spring Event. It’s the Diamond Merchant Holiday Event.
What’s an event? It’s a generic word that seemingly covers every possible occurance. A wedding is an event. A concert is an event. My burping is an event. A "sale" is an event the same way a "car" is a vehicle.
I suppose someone at Mercedes or Gucci found the word "sale" a little too…..how shall I say?…..declassé? And now everyone else must follow suit. Soon we will see the Wal-Mart Summer Solstice Event.