All Things To All People


In marketing, a good rule is: the more things you ask a given marketing vehicle to do, the less effective it is. I could write volumes on the subject, but I am reconsidering… I am in L.A. this week, and yesterday was driving through Encino on the way to an appointment, when I spotted the following sign above an eating establishment: CafĂ© Bonjour Kosher Sushi.

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