Sometimes I write long blog posts, and sometimes I just want to say read this. Today is one of those. I have, in the past, compared marketing with weight loss, and talked about what works (modifying certain behaviors and consistently applying them over time) and what doesn't ("Give me the magic pill that will make me lose 30 pounds in 30 days"). Marketing guru Seth Godin has a different analogy: the magic lottery ticket. You can read it here. The key passage:
"Starbucks didn't become Starbucks by getting discovered by Oprah Winfrey or being blessed by Warren Buffet when they only had a few stores. No, they plugged along. They raised bits of money here and there, flirted with disaster, added one store and then another, tweaked and measured and improved and repeated. Day by day, they dripped their way to success."(Hat tip to Victor Medina for directing my attention to this post.)
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