« January 2010 | Main | March 2010 »

Using Blogging To Beat The Big Guys

Yesterday, I had the privilege of writing a guest post for my friend Grant Griffiths at Blog For Profit. It is themed for Valentine's Day and concerns the competition among online dating services eHarmony.com, PlentyOfFish.com, Match.com, and OKCupid.com. This last service is using the power of blogging to bloody the noses of their competition, in much the same way a small law firm can level the playing field with BigLaw. Read about it here. 

February 15, 2010 | | Comments (0) | TrackBack (0)

|

Seeing the world backwards

I remember an old joke, something to this effect: A psychologist is a guy who goes to a strip club and watches the audience. 

Well, a marketing expert is a guy who watches TV (or listens to the radio, or surfs the Internet) for the commercials. I'm not sure that I've reached that state yet, but I have to admit to paying lots more attention to commercials than most of my friends. 

This morning as I drove to work, I was cracked up by a radio commercial for something called GetLoaded.com, promising to match truckers and shippers "on 11 different levels of compatibility" — a fun parody of eharmony. com (although not the only one!).

And, as Andrew Newman recently noted in an article in The New York Times, humor has its place in advertising for attorneys as well. I guess I'll just keep watching the commercials.



February 02, 2010 | | Comments (0) | TrackBack (0)

|

Newsletter

  • Subscribe
    Enter your email address below to subscribe to SmartBlog!

Recent Comments

SoloMarketing

  • Faculty @ SPU

YouTube Videos

Client websites

Client Blogs

Add me to your TypePad People list
Subscribe to this blog's feed
Subscribe to my Podcast

What's On Mark's iPod

Some Of Mark's Favorite Films

  • Romeo and Juliet
    Never was there a tale of more woe, than this of Juliet and her Romeo. Still the best version on film, and Zefferelli's masterpiece.
  • Stardust Memories
    One of my favorite Woody Allen films, although not his most popular. Perhaps I love it because it is an homage to Fellini's Eight And A Half. As Woody says....."An homage? No, we just ripped it off."
  • Camille
    The incomparable Greta Garbo at the height of her beauty and powers in a timeless romantic tragedy. The book is La Dame Aux Camillias, the opera is La Traviata. Both also wonderful.
  • Amadeus
    Salieri works hard, kisses the right behinds, is chaste, and plays by the rules. So why has God given musical genius to Mozart, "that giggling, obscene child"? Sometimes life is unfair.
  • A Room With A View
    My favorite Merchant & Ivory film. Daniel Day Lewis's portrait of Cecil Vyse is beyond funny. And Helena Bonham Carter's Lucy is wonderful. Also great: Denholm Elliott, Julian Sands, Simon Callow. And, star of the film: Florence, Italy.
  • Shakespeare In Love
    I worship the Bard. I love this interpretation of his life. "Romeo and Ethel, The Pirate's Daughter." And I love Gwyneth Paltrow's reaction to the first time they make love: "Finally, there is something better than a play!"
  • Eight And A Half
    The story of a film director suffering a creative block, a nervous breakdown, and a mid-life crisis — all at once. The narrative structure is a hallucination. pastiche of memory, fantasy, reality, and My favorite film.
  • The Philadelphia Story
    One of my teachers once remarked that you cannot view this film without feeling that civilization has gone downhill.

These Are a Few of My Favorite Blogs