Hat tip to Rebecca Wiess and Patricia Joyce for this one:
Kenneth Roman: The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Michael Moritz: Return to the Little Kingdom: How Apple and Steve Jobs Changed the World
Elaine Dundy: The Old Man and Me (New York Review Books Classics)
Daniel H. Pink: Drive: The Surprising Truth About What Motivates Us
Ulrich Boser: The Gardner Heist: The True Story of the World's Largest Unsolved Art Theft
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It looks like an effective marketing idea!
Posted by: Kimberly | October 09, 2009 at 09:14 AM
Great!
Posted by: Kimberly | October 09, 2009 at 09:15 AM
This is classic. It should be a skit on Mad TV. How's that for legal marketing!
Posted by: Gerry Oginski | January 01, 2010 at 09:20 AM