Seven or eight months ago, when this recession made a huge impact on the nation's psyche, and various "solutions" (many of which have since been adopted) began to be discussed, one that struck me (and I can't recall where I read it) was that we ought to take all that bailout money and put it into a giant venture capital pool for new businesses. Let the old businesses die a richly deserved death and let the start-ups thrive. In no time we would see a wave of hiring and, I imagine, a new set of businesses producing products and services that people actually want to buy.
Well, there's a bank in Colorado that is taking that spirit to a new level, advertising its suite of services to small businesses. How small? How about baby-sitting, piano lessons, and math tutoring? And how did they promote the services? By promoting the small businesses that provide such services. Read the New York Times article in their advertising campaign spotlight.
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