A sale is no longer a sale. It’s an event, as in "The Mercedes-Benz Spring Event."
In basketball, a tall person, or "big man" is no longer that, but is "a long" - defined as someone who "has length."
In Internet lingo, a screw-up is no longer a screw-up. It's a "FAIL" or possibly an "EPIC FAIL.
And in automotive advertising, a car is no longer a car. According to Nissan, and today's New York Times, it's a "mobile device." Keep watching this space. By next week, "dinner" will be known as a "food meme."






Comments