There is a lot to know about search engine optimization for attorneys, but I think this is an awfully good overview of the basics.
Kenneth Roman: The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Michael Moritz: Return to the Little Kingdom: How Apple and Steve Jobs Changed the World
Elaine Dundy: The Old Man and Me (New York Review Books Classics)
Daniel H. Pink: Drive: The Surprising Truth About What Motivates Us
Ulrich Boser: The Gardner Heist: The True Story of the World's Largest Unsolved Art Theft
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