In speaking to attorneys about Internet marketing, I often hear from them that their target market doesn't use the Internet. "Wealthy families don't use the Internet to find their advisors," I am told. "Seniors don't use the Internet to find their attorneys" is another popular one. And I always respond: "Everyone uses the Internet to find everything."
Turns out I was wrong. David Meerman Scott found a market that doesn't use the Internet. He even has video. See it here.







Hi Mark
Ha. I forgot wealthy families and seniors when I did the video. Thanks for linking to it.
Best, David
Posted by: David Meerman Scott | June 27, 2008 at 03:28 PM