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Giving Branding A New Meaning

The idea of “branding” is pretty simple. It is an attempt to create an impression of you, or your company, before anyone ever meets you, or needs your services. Most branding consists of establishing an image — a logo, a look-and-feel, a motto or “tag line” — and then repeating it everywhere, on everything: your stationery, your website, your brochure, your advertising, and so on. It’s probably safe to say that up until now most people had not thought of the human body as an appropriate canvas for branding, unless you count certain 16th century punishments used to identify habitual criminals. It is probably also safe to say that most folks would not be willing to contribute their skin as an advertising billboard. That is, unless they could get a free set of tires!

February 13, 2008 |

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Bob Kraft

At least Dunlop is one of the shortest tire "brands." Just think how painful it would be to get a free set of Bridgestone tires!

Posted by: Bob Kraft | February 13, 2008 at 09:41 PM

Patrick McEvoy

Well how about a naked "New York Cowboy" who's suing M&m's for being to cheap to pay for the idea he has so ingeniously invented and promoted over the years?

It does seem that "brands" as we know them are changing.

Posted by: Patrick McEvoy | February 14, 2008 at 09:28 AM

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  • Eight And A Half
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  • The Philadelphia Story
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