Out there in the world of Internet marketing and pay-per-click advertising, what sort of businesses are willing to pay the most for a click? Attorneys, that's who. Specifically, personal injury attorneys. See the list of most expensive search terms here.
Why? It's simple really. Who wouldn't pay fifty bucks for a lead on a case that could be settled for millions? Or even for a $5,000 fee? The real question is how many clicks do you have to pay for before one turns into a client? And that leads to a discussion of conversions — the other, neglected half of the Internet equation. But that's another blog post.
Really? What are they ambulance-chasing lawyers? I mean, get real. I thought it's unethical for them to engage in online advertising or whatever sort of advertisements. Well, welcome to the real world!
Posted by: Daniel Mcgonagle | January 07, 2008 at 09:52 AM