The estimable Bill Simmons of ESPN.com wrote what I was thinking. (Damn him, I wish I'd said it first.):
Here's a nuts-and-bolts recap of the Jeep commercial they've shown 600,000 times during the playoffs: Starts out with a guy driving in his Jeep Liberty and signing along to "Rock Me Gently." A squirrel leaps in the through the sun roof and starts singing with him. A few seconds later, two birds fly in through the sun roof and they join in. A few seconds later, a coyote plops in through the sun roof and quickly eats one of the birds. The coyote spits out the bird, and then the driver, the squirrel, the coyote and the birds happily sing the lyrics to "Rock Me Gently" and drive away. And this is supposed to encourage me to buy a Jeep Liberty ... how?
On the other hand, ever since I saw that stupid commercial, I've been walking around humming the song. Two points if you can remember who did the original without using Google.







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