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All Things To All People

In marketing, a good rule is: the more things you ask a given marketing vehicle to do, the less effective it is. I could write volumes on the subject, but I am reconsidering... I am in L.A. this week, and yesterday was driving through Encino on the way to an appointment, when I spotted the following sign above an eating establishment: Café Bonjour Kosher Sushi.

December 14, 2005 |

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Comments

Jonathan Kranz

Great name! But how are their tacos?

Posted by: Jonathan Kranz | December 14, 2005 at 08:50 PM

Thom Singer

YIKES,,,,, something tells me nothing there would be that good.

But it is funny, and here we are talking about it....so it aint all bad.

Posted by: Thom Singer | December 15, 2005 at 03:15 PM

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Some Of Mark's Favorite Films

  • Romeo and Juliet
    Never was there a tale of more woe, than this of Juliet and her Romeo. Still the best version on film, and Zefferelli's masterpiece.
  • Stardust Memories
    One of my favorite Woody Allen films, although not his most popular. Perhaps I love it because it is an homage to Fellini's Eight And A Half. As Woody says....."An homage? No, we just ripped it off."
  • Camille
    The incomparable Greta Garbo at the height of her beauty and powers in a timeless romantic tragedy. The book is La Dame Aux Camillias, the opera is La Traviata. Both also wonderful.
  • Amadeus
    Salieri works hard, kisses the right behinds, is chaste, and plays by the rules. So why has God given musical genius to Mozart, "that giggling, obscene child"? Sometimes life is unfair.
  • A Room With A View
    My favorite Merchant & Ivory film. Daniel Day Lewis's portrait of Cecil Vyse is beyond funny. And Helena Bonham Carter's Lucy is wonderful. Also great: Denholm Elliott, Julian Sands, Simon Callow. And, star of the film: Florence, Italy.
  • Shakespeare In Love
    I worship the Bard. I love this interpretation of his life. "Romeo and Ethel, The Pirate's Daughter." And I love Gwyneth Paltrow's reaction to the first time they make love: "Finally, there is something better than a play!"
  • Eight And A Half
    The story of a film director suffering a creative block, a nervous breakdown, and a mid-life crisis — all at once. The narrative structure is a hallucination. pastiche of memory, fantasy, reality, and My favorite film.
  • The Philadelphia Story
    One of my teachers once remarked that you cannot view this film without feeling that civilization has gone downhill.

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