Which is the greater? Spending on ads for the ABC, CBS, and NBC TV networks, or spending on Internet advertsing, including Pay Per Click? A PricewaterhouseCoopers study estimated that '05 Internet ad spending could reach $12 bil, up from $9.6 bil last year. By contrast, combined ad revenue for the ABC, CBS and NBC TV networks fell 21.5% in Q3 vs. a year ago to $2.2 bil, according to an industry trade group. What percentage of your own marketing dollars are going to the Internet? Time to re-think?






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Posted by: Amila | August 09, 2006 at 04:43 AM