A book is a wonderful marketing tool. When we want to indicate that someone knows virtually everything about a subject we say, "He (or she) wrote the book!" A book is great in your office lobby, great as a giveaway at seminars, great in securing PR and speaking engagements, great in the offices of your referral sources — in short, it's just great.
But, of course, writing a book from scratch is hard work. My friends at ElderLawAnswers have a solution. Their book, Looking Ahead: Estate and Long-Term Care Planning for You and Your Family is available as a marketing tool for you. If you are a member of Elder Law Answers (and you should be, if you practice in this field), you get the books cheaper, but you can get them whether or not you are a member. The cover can be customized with information about you and your firm. The volume is a quality paperback containing 76 pages.
The book may not be "by" you, but it is "from" you and I assure you almost no one will make that distinction. The photo that accompanies this post is the book cover of Smart Marketing client Kimberly Lee of Indian Wells, California. The cover was custom designed by Smart Marketing (Elder Law Answers has a generic cover if you are not a Smart Marketing client), and Kimberly, who is an Elder Law Answers member, paid about $3.75 per book on an order of 1,000. (Click on the image to see a larger version.)
If you think you might like to participate, contact Mark Miller of Elder Law Answers at 866-267-0947 or by email: mark@elderlawanswers.com.
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