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Hot(line) idea

I ran across this the other day and was struck by the concept. I think, with a few refinements, it could be a great marketing tool. The idea in a nutshell: Get a toll-free number and establish a "hotline" for your particular area of expertise, let's say, elder law. Anyone who calls the "hotline" can get "free information." You take the calls, decide in a minute or two if they are a prospective client. If so, urge them to come in for an appointment. If not, tell them you will send them a "Free Resource Guide" (maybe Meg Rudansky's?) or other material.

http://www.southbaynews.com/news/2005/0201/Community_News/023.html

We'll be happy to help Smart Marketing clients set it up. Who wants to be the Guinea pig?

February 03, 2005 |

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