I Wish I Had Written That — Oh, Wait. I Did.


Every time some­one rips off my intel­lec­tual prop­erty, I feel two con­flict­ing emo­tions. The first is a lit­tle thrill — hey, some­body out there thinks my stuff is good enough to steal! The sec­ond is a resent­ment that is ignited by sev­eral aggra­va­tion fac­tors. If you didn’t give me any money, I’m annoyed. If you didn’t ask my per­mis­sion, I’m annoyed. If you didn’t give me any credit, I am really annoyed. If you are a direct com­peti­tor of mine and you just took my work, with­out pay­ment or attri­bu­tion or a link, well…I’m mov­ing beyond annoyed to…aggravated.

So, here is an arti­cle that has been up since Octo­ber on a competitor’s web­site: attorneywebmarketing.net.

My first reac­tion on read­ing it was, “My, that’s awfully well writ­ten.” (Ha!) My sec­ond reac­tion was, “Hey, wait a sec­ond…”

Here is an arti­cle writ­ten by me a long time ago (Feb. 2005), pub­lished in a law jour­nal, and fea­tured on my company’s website.

Mind you, I’m a nice-enough fel­low. If some­one called me and said, “I’d like to reprint your arti­cle, giv­ing you full credit” I’d have said okay — even if that per­son was a com­peti­tor. I’m down with the abun­dance phi­los­o­phy: plenty of work for every­one. I’m not so down with com­pet­ing against my phan­tom self, however.

So, let’s see…possible expla­na­tions. Per­haps Brian French hired some (for­eign?) firm to cre­ate con­tent for his site, and they are the cul­prits, and if he knew about the pla­gia­rism, he’d be hor­ri­fied? Per­haps he, or some­one work­ing for him, was lazy and intended to call me and seek per­mis­sion — but just for­got? I know, god do I know, that cre­at­ing new, worth­while intel­lec­tual con­tent requires time and thought and work. It would have been easy enough (even with­out my per­mis­sion) to have writ­ten some­thing that said: “Great arti­cle on cre­at­ing elder law refer­ral sources here” with a link to my arti­cle. But instead, it seems, this was delib­er­ately pre­sented as the work of Brian and/or his company.

So, what to do, what to do? Call Brian French and ask him to take it down? Call my lawyer and send a for­mal cease-and-desist let­ter? Do noth­ing, for­get it, don’t worry about it?

Or per­haps just write this blog post and hope that embar­rass­ment accom­plishes the task?

5 thoughts on “I Wish I Had Written That — Oh, Wait. I Did.

  1. Great arti­cle. I think I’ll use it…

    This has hap­pened a few times to me (a few that I learned about). Each time I’ve con­tacted the offender and the arti­cle was taken down. The excuse was always that the Web site devel­oper had put up the con­tent with­out the knowl­edge of the owner.

  2. It looks a lot like copy­right infringe­ment to me. You can “make a fed­eral case about it,” as we used to say in New Eng­land. I think you remem­ber that, Mark.
    Your rem­edy, should you choose to pur­sue it, might well include all profit made from the infringe­ment. That might be an inter­est­ing case for an IP lawyer. (E.g., does the dam­age rem­edy extend to the profit on busi­ness gen­er­ated by Mr. French from all lawyers seek­ing mar­ket­ing from his firm dur­ing the infring­ing time period?) At a min­i­mum, you could get an injunc­tion and seek attor­neys fees. Surely you know some good lawyers …

  3. Had it hap­pen to me with a competitor’s web­site, an entire page word for word — right down to a tag line (if that is the right term, Mark?) .
    The tag line said ” We invested the time, so you don’t have to“
    I guess they took that literally!

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