They say that if you are a hammer, everything in world looks like a nail —which might explain why I tend to watch television commercials the way other people watch the programs in between. And every now and then I come across one that is so brilliant, and yet so simple, that I bang my forehead against the door jamb as punishment for not thinking of it first. Such a commercial is “Your Mom Hates Dead Space 2” and if you haven’t seen it, here’s your chance. Most great marketing, in my experience, rests on some sort of psychological principle or insight — in this case, the idea that parental disapproval is catnip to teenage boys.
You can also see the behind-the-scenes story:
A fatherly tip of the hat to my son, Max.