The DaRocha Sisters: Two Good Reasons To Love The World

Many of my readers know just how talented the Smart Marketing staff is. I think of our company as a dynamic combination of unique abilities and talents. Among those is that of Julia DaRocha whose gift for graphic design has given so many of our clients the elegant and impressive visual image that sets them apart in the marketplace. 

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However, Julia’s talents are not restricted to the marketing field, as she and her twin sister Judith have now produced a children’s book entitled I Love The World Because...

The book, with its inspirational message of appreciation for life’s gifts, and care for our environment, can be previewed (and purchased!) here._H0V9728




“I always wanted to write a children’s book, and about two years ago I told my sister about the idea,” says Julia. “We wanted something that would have a positive message and we were also inspired by our nephew who would always let us know a fact by saying ‘Did you know…’


“Environmental awareness is very important to us, but if I had to sum up the book in one word, it would be gratitude β€” gratitude for where we live, family, friends, and life in general. I always say that when you change the way you think, you change the way you see things!”



Baby, You Can Drive My Mobile Device

A sale is no longer a sale. It’s an event, as in "The Mercedes-Benz Spring Event."

In basketball, a tall person, or "big man" is no longer that, but is "a long" – defined as someone who "has length."

In Internet lingo, a screw-up is no longer a screw-up. It's a "FAIL" or possibly an "EPIC FAIL.

And in automotive advertising, a car is no longer a car. According to Nissan, and today's New York Times, it's a "mobile device." Keep watching this space. By next week, "dinner" will be known as a "food meme."